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Capabilities and Services

What if the next big idea changes the way that we think about the future?


Our extensive in-house capabilities reflect over 37 years of experience in creating turnkey solutions for our clients. Since opening our doors in 1980, Jackson Dawson has become a leader and pioneer in the fields of marketing, worldwide product and culture training, design and fabrication, luxury hospitality, large corporate workshops and consumer experiences — with footprints of more than one million square feet.

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Our Capabilities

Program Management


  • Domestic and International Account Management
  • Strategic Development
  • Staffing and Recruiting
  • Competitive Benchmarking
  • Travel Planning and Coordination
  • Dealer Support
  • 24/7 Call Center Support
  • Analytics and Reporting

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Jackson Dawson employs a holistic, turnkey approach when it comes to program & account management. Leveraging over 30 years of experience, we tailor each project to maximize efficiency & effectiveness – ultimately driving towards client satisfaction & delivering excellence. From strategic development, through creative, program execution &, finally, detailed reporting & analytics analysis, we work hand-in-hand with our clients to ensure that every deliverable exceeds expectation. Our vast list of in-house capabilities allows us to take a proactive approach to problem solving and innovation.

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Creative Services


  • Creative Strategy
  • Video Production and Editing
  • Content Development
  • Graphic Design
  • Translation Services
  • Creative, Script and Instructional Writing
  • Viral Movie Marketing
  • Brand Identity Consulting
  • Visual Design and Style Guides
  • Dynamic Presentations

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At our heart, we are passionate about innovation . . . always striving for the next creative discovery. We seek to apply this philosophy to every deliverable; for example, our team of instructional designers expertly intertwine the newest advancements in learning with decades of delivering engaging training programs for both product & culture initiatives. Our talented Motion Media group has a global portfolio of captivating & purposeful video content, & our experienced team of art directors, graphic designers & artists bring creative concepts to life in a multitude of mediums, sizes & scale. These are just a few examples of how Jackson Dawson designs, develops & delivers creative concepts across the world.

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Experiential Marketing


  • Customer Journey Mapping
  • Experience Design
  • Brand Immersion
  • Luxury Hospitality
  • Purposeful Environments
  • Offline Brand Marketing
  • Onsite Execution and Logistics
  • Mystery Shopping
  • Promotional Strategy
  • Metrics and Analytics

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Designing & delivering immersive, engaging experiences – focused on a specific, targeted customer – is one of our richest capabilities. Starting with our comprehensive exploration of the target customer & customer journey mapping method, we tailor our experiential design process to achieve specific goals, outcomes & key messaging. We bring these concepts to life under the watchful eye of our experienced executive producers & knowledgeable Subject Matter Experts (SMEs). We believe that experiential marketing is key to creating meaningful connections, unforgettable moments & lasting relationships between brands & their target customers.

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Product and Culture Training


  • Facilitation Experts
  • Executive and Team Coaching
  • Healthcare and Patient Journey
  • Vision Setting Workshops
  • Training Logistics
  • Instructional Design
  • Curriculum Development
  • Web-Based Training
  • Hospitality Vision

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Education & Training is one of our foundational capabilities at Jackson Dawson. Our expertise spans multiple decades & leverages all corners of our in-house competencies, from traditional instructional design to seamless execution & measurable results. It starts with a deep understanding of both the target audience & content, then is deepened by our commitment to innovation & excellence. We have excelled in all areas of instructional design, curriculum development & web-based education; including our signature, proprietary training method: Hospitality Vision.

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Design and Fabrication


  • Display Design and Build
  • Construction Management
  • Packaging and Shipping
  • Collation and Fulfillment
  • Sewing, Painting, Metal and Carpentry
  • CAD Design and Photo-Realistic Renderings

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Quality is a cornerstone of everything we do; our dedication to craftsmanship in both design & fabrication is exemplified through our design & fabrication house: BENMAR. Driven by our commitment to creating beautiful, functional & purposeful design . . . reflected in our extensive list of services. A few of our core competencies include: Computer Aided Design (CAD), photorealistic renderings, display design & fabrication on multiple scales. Outside of our design facilities in both Michigan & California, we oversee construction management across the United States, including metal, carpentry, sewing, painting, packaging, shipping, collation, fulfillment & more.

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Large Meetings, Events
and Innovation Workshops


  • Event Strategy
  • Production Management
  • Set Design and Fabrication
  • Asset Creation
  • Script Development
  • Hiring and Recruiting
  • Training and Facilitation
  • AV Operations
  • Logistics

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As the consumer experience continues to evolve around us, the way businesses engage & excite their employees also continues to change. For years, our clients have trusted us with the strategic planning, content development, talent acquisition & detailed execution of their large business meetings, events & workshops. Once known as “business theatre” our portfolio of work includes live concerts, thrilling shows, innovative brainstorms & more. Through close collaboration with our clients, our team seamlessly navigates the logistical complexity, precision messaging & measurable performance that turns heads, inspires hearts & excites minds of all ages & interests.

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Digital Solutions
and Storytelling


  • Virtual and Augmented Reality Experiences
  • Interactive Touchscreen Solutions
  • 3D Model Rendering and Printing
  • Mobile App Development
  • Website Design and Development
  • Digital Branding
  • Content Strategy
  • Social Listening
  • Social Media Management
  • Social Media Marketing
  • Insight Research

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Jackson Dawson is committed to operating on the leading-edge of digital technology, analytics & social intelligence. Our in-house divisions: Texel Logic & Branch Creative Network, are dedicated to exploring the rapidly changing digital space & curating effective, digital solutions for our clients. Rooted in the measurable present, we are fixed on the future ahead & exploring the latest in virtual & augmented reality, 3D model rendering & printing & interactive touchscreen solutions. When it comes to digital branding, we apply an organized, comprehensive approach that offers content strategy, website design & development, mobile app development, social listening, business intelligence & community management.

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IT Solutions and Security


  • Infrastructure, Networking and Data Centers
  • Web Hosting and Development
  • Communication Technologies
  • Application Development
  • Information Security
  • IT Infrastructure and Technologies
  • User Support and Engagement
  • Healthcare Technology and Services
  • Application Support

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With decades of experience in IT infrastructure and operation projects for Fortune 500 customers, our solutions support an enterprise approach which removes disparate strategies and helps our clients significantly improve capacity and capability through cost reduction and greatly-enhanced cyber security. Following industry best practices such as ITSM, ITIL and ISO, we provide forward-looking, collaborative technical approaches that meet client needs, directives and maintain mission integrity. Our team brings management experience, cyber security information-assurance knowledge, reach-back & surge abilities to support both current & future mission-critical operations & needs.

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Construction Management


  • Project Management
  • Design and Build
  • Facility Operations
  • IT Setup and Services
  • Furniture Design and Fabrication
  • Owner Representation
  • Quality Assurance and Control
  • Renovation and Re-Purpose
  • Procurement

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Jackson Dawson provides strategic construction management services. With 80+ years of experience, we have a demonstrated passion for collaboration, prioritizing both hands-on, industry-leading knowledge and technical competency. We pair our comprehensive skill set with a professionally-aggressive work ethic, driven to complete tasks on-time & on-budget. Start to finish, we value your name, product & brand, protecting our clients through the highest standards of owner representation & quality assurance. We act as a seamless extension of your staff, advocates of a job well done. We’re proactive in providing effective management, not maintenance . . . if we see a potential problem, we work tirelessly to fix it. Our job. Our responsibility. Our client.

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These capabilities and services are powered by various brands within Jackson Dawson.

Offering versatility and expertise
through fully-integrated and in-house solutions.


Interested in learning about Jackson Dawson and our brands?

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